The future certainly looks brighter with a personal coach by your side.


Do you have dreams that you want to achieve? Are you imagining yourself in a role as somebody else? Do you want to change jobs, take a sabbatical, learn to play an instrument, or live in a different country? Or do you want to make a difference at your work, but are afraid that the task might be too difficult?

If the answer to any of these questions is yes, you are ready to take the next step. The next question is a bit more troublesome. If you now know that you want to alter your situation, why then, do you spend so little time and effort in trying to make it happen?

Want to do something about it now? Continue reading on "Our coaching".

Many people think that they definitely will do something about it - but just not now. Others feel that they can't. They envision tons of problems and excuses which make the goal seem impossible to reach. You are not alone with these thoughts. These are mechanisms that humanity has been burdened with through evolution.

It's hard to see your own situation objectively

This is where we come in.
Our job is to help you envision a new image of the life you are already living. An image where your strengths and opportunities are in focus. With this new image in mind we can help you use the potential you possess, and always have possessed, but which for some reason has not used. We help you formulate concrete goals and give you the tools that enable you to reach these goals.

You have nothing to lose.
It is actually fairly simple: It is you who are in possession of your own potential. And it is your decision to make who, if anyone is influential and trustworthy enough to be your companion on the journey to make this potential become reality. Therefore you have nothing to lose in spending a few minutes looking through this website. You will find plenty of information, facts, history, references, and valid examples. There are videos, tests and tips of further reading, which you may find both serious and humorous. You may also offer your own opinion or ask questions.

You have a bright future. We can help you get there.

Looking for a job?
Government can help you with coaching on their account…
Read more.
Psychology or therapy?
Coaching is none of that, but is based on some of the same insights. We have collected some facts on the story of coaching.

Read more. 


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Bright Potential Coaching AB 
Bright Potential Coaching AB is a service company. We provide a path to a brighter future. The process is based on a mutual understanding in which you with a little help from us bring out and exploit your potential and your inner strengths. We do not look so much into the past but focuses on your future and the times to come. We can only use the future to make the progress we want.

We operate in Scandinavia but strive for an international outreach with professional coaches, clients and partners in other markets. 

We work according to accepted methods and focus on coaching to corporate clients and private clients. Job / life fit together whether you like it or not, and we are coaching individuals, employees, small businesses entrepreneurs, entire departments and managers at various levels. 

We are working under the ethical guidelines defined by the ICF - International Coach Federation - the world's largest coaching network with over 15,000 members in over 90 countries. 

More about the company here.